News

What’s new in the world of Spark?

Here you’ll find our latest blog posts covering industry insights as well as agency and client news.

#MeasureForSuccess: 3 Categories of Metrics to Show the True Success of PR

Everyone in marketing (I hope) will agree that measurement has value. But from a measurement perspective, why does PR receive special treatment from other marketing departments?

Do you know your Narrative?

Successful companies create new Narratives to set themselves apart and establish themselves as thought leaders in a newly defined space. We like to say, “You solved a problem. Let us solve your Narrative.”

Affordable Supersonic Flight on the Horizon: Boom Unveils XB-1 Supersonic Demonstrator

Yesterday, Boom Technology unveiled the XB-1 Supersonic Demonstrator, a subscale prototype of the Boom supersonic passenger airliner.

Content Narrative PR Social Analytics Creative | Sparkpr

Integrated Marketing: A Primer

You’ve probably heard a phrase that a lot of agencies are using nowadays to describe their capabilities: integrated marketing.

Re-thinking how to measure PR success

September marks AMEC’s Measurement Month, one of my favorite industry events that by principle is to bring global attention to the value and importance of PR measurement.

Event Planning and Media Tour Send Cobalt Private Aircraft Soaring

Cobalt CEO and founder David Loury came to Spark with the goal of launching his first private aircraft: the Valkyrie.

Cassia Hub Product Launch: Integrated Marketing Communications in Action

Cassia Networks came to Sparkpr in October 2015 to announce their product, the Cassia Hub, at CES 2016. The Cassia Hub is a Bluetooth router that can connect up to 22 devices with an extended range of up to 1,000 feet.

Spark Launches New Podcast Series: Developing Agile Narrative ™

We spend a lot of time at Spark researching and deliberating the most effective platforms to distribute content. We put thought into what channels make the most sense for our clients, and spend some time experimenting...

The New Playbook for Digital Marketing in 2026

For ambitious tech innovators, from AI pioneers to consumer tech brands, a sophisticated, integrated approach is no longer optional—it's the critical driver of growth and market leadership.