Our Story
From the Dawn of the Internet to the AI-Powered Future of PR and Marketing
Spark was born at the frontier of innovation. In the early days of the internet when browsers were first changing how the world connected and startups were rewriting the rules of business, our co-founders left Netscape to build one of the first PR agencies dedicated to Silicon Valley’s boldest visionaries. Since then, we’ve helped more than 1,000 innovators and industry leaders shape the digital age, navigating tech booms and disruptions with the same agility and foresight that drive us today.
AI at the Core of Spark
A decade ago, we recognized artificial intelligence as the next seismic shift in technology. Since taking on our first AI client in 2013, we’ve been building towards an AI-powered agency – one that doesn’t just leverage AI but integrates it into every aspect of modern PR and Marketing services. We called it “Spark in a Box” – a way to programmatize the bespoke attention and results we deliver to clients daily.
Today, we blend human creativity with cutting-edge AI to deliver strategic, data-driven campaigns with outsized impact. Every client benefits from a proprietary AI-driven intelligence engine called “The Brain” that learns, adapts, and refines strategy in real time. This means smarter messaging, precision-targeted media engagement, and campaigns that drive real business outcomes.
Our media relations programs are supercharged by AI. We analyze journalist sentiment, predict emerging narratives, and leverage AI to target the right journalists at the right time to ensure stories land with maximum impact. With AI as our force multiplier, we don’t just secure coverage but shape industries and build category leaders.
For 25 years, we’ve been at the center of every major technology shift, from the birth of the Internet to the rise of quantum computing. Now, as AI transforms every sector, we’re not just keeping pace, we're leading the way.
Ready to see how an AI-powered strategy and human creativity can elevate your brand? Let’s connect and build something impactful together.
