About SparkPR

A Tech PR and Integrated Marketing Leader

Since 1999, Spark has emerged as one of the most respected technology public relations and integrated marketing agencies in the world. But we’ve never lost our entrepreneurial spirit. We’re still driven by our love of technology, our belief that it can change the world for the better, and the knowledge that we can make it happen.

Leadership team

We’re energized to work alongside a world-class team with deep tech expertise, diverse skill sets, and the hands-on experience required to deliver the results you need, when you need them the most.

Alan Soucy Headshot
Alan Soucy
Chief Executive Officer
Donna Burke Headshot
Donna Burke
Chris Hempel Headshot
Chris Hempel
Ellen Edelman Headshot
Ellen Edelman
Executive Vice President
Amy Packard Berry Headshot
Amy Packard Berry
Executive Vice President, MarComm
Cameron McPherson Headshot
Cameron McPherson
Senior Vice President, Finance and Operations
Sara Long Headshot
Sara Long
Vice President
Angela Pontarolo Headshot
Angela Pontarolo
Vice President
Cristina Pena Headshot
Cristina Pena
Vice President
Yeni Hoo Headshot
Yeni Hoo
Vice President of Growth Marketing

Our Story

Back in the Dial-Up Era, when browsers were the cutting edge, Donna Burke and Chris Hempel left their careers at Netscape to build one of the first tech PR firms focused on Silicon Valley.

Engineers, dreamers – those were their people. They hustled their way through the first bubble burst to bring to market many of the brands that dominate today’s hyperconnected world.

Over the past 20 years, Spark has helped define every major technology trend, from the birth of Web 2.0 to emerging quantum computers, partnering with everyone from pre-funded startups with a dream to Fortune 1000 companies striving to reinvent themselves. But you don’t become one of the world’s best tech PR agencies by resting on laurels.

At Spark, we turn technical advances into tangible visions. We look for the edge of what society thinks is possible, and that’s where we set up shop. We show the world that it can change more rapidly than most people imagine.

Under the current leadership of CEO Alan Soucy, Spark has grown into an international agency with a staff of savvy communicators and strategic advisors who scale growth across blockchain, financial, consumer, enterprise, and emerging tech.

By partnering with us, you’re engaging a team and our firm as a whole – decades of tech PR and marketing experience with a bespoke touch. So you can focus on what you do best. We’ll make sure the world sees the result.

Award-Winning History

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Power Partners Award - Advertising & Marketing

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CEO Boardroom Media - 101 Top CEOs in PR

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America’s Best PR Agencies 2021

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2017 Best Media Relations Campaign of the Year

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Public Relations Agency of the Year PR World

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Top Places to Work in PR
PR News


Bulldog Awards

PR World

Best & Brightest

PR News

America’s Best PR Agencies 2021

Sparkpr award 180
Best Media Relations Campaign of the Year

Sparkpr award 180
Public Relations Agency of the Year

Sparkpr Award 2016
Best & Brightest Companies to Work for

Sparkpr Award 2016
Top Places
to Work in PR