What’s new in the world of Spark?

Re-thinking how to measure PR success

September marks AMEC’s Measurement Month, one of my favorite industry events that by principle is to bring global attention to the value and importance of PR measurement.

Event Planning and Media Tour Send Cobalt Private Aircraft Soaring

Cobalt CEO and founder David Loury came to Spark with the goal of launching his first private aircraft: the Valkyrie.

Cassia Hub Product Launch: Integrated Marketing Communications in Action

Cassia Networks came to Sparkpr in October 2015 to announce their product, the Cassia Hub, at CES 2016. The Cassia Hub is a Bluetooth router that can connect up to 22 devices with an extended range of up to 1,000 feet.

Spark Launches New Podcast Series: Developing Agile Narrative ™

We spend a lot of time at Spark researching and deliberating the most effective platforms to distribute content. We put thought into what channels make the most sense for our clients, and spend some time experimenting...

The New Playbook for Digital Marketing in 2026

For ambitious tech innovators, from AI pioneers to consumer tech brands, a sophisticated, integrated approach is no longer optional—it's the critical driver of growth and market leadership.

Brand Marketing Firms: Driving Sustainable Growth for Modern Businesses

How a Technology Marketing Firm Drives Innovation and Engagement for Modern Brands

Harnessing the Power of a Digital Banking PR Agency

What's Next in Marketing in 2017? (5 areas of predictions)

We marketing and PR professionals saw a lot in 2016: Apple’s fight with the government over privacy, Twitter’s potential sale, and don’t even get us started on the presidential election.