3 Major Themes at E3 2017

This year’s E3 blew us out of the water with the big announcements and the massive attendance by industry professionals and fans alike, trying to see what is next in video games. In this episode, we dive into the biggest themes at E3 2017 that prove times are changing for the video game industry. We’re talking about player-creators, eSports, and cutting edge technology, plus standout announcements at press conferences and advice on how smaller companies can stand out in this crowded industry.Make sure to tweet us @sparkpr and give us your take on E3: What did you pick up on? What was your favorite announcement? What do you wish you got to see?

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Agenda

1:37   Intro to E3 2017 and our overall observations3:44   Cutting edge technology: Virtual Reality, Nintendo Switch10:27   The shift from player to creator13:54   eSports16:16   Press Conferences: EA, Bethesda, Playstation, Nintendo21:12   How can a small company stand out in this crowded market?23:45   E3 2018 - the future of the show

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Bonus: Gallery of E3s Past (2006, 2009)

E3 2006
E3 2006
E3 2006
E3 2009

References

Internet Trends 2017 (slides 80-150), Mary Meeker.

E3 2017: All the biggest VR news and games from the show, Wareable.

Mario Kart VR is real — here's your first look, The Verge.

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Other episodes in this series

Developers Weigh in on the Future of GamingVirtual Reality: Where We’ve Been, Where We’re Going.

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About Chris

Chris Hampson

For over 10 years, Chris Hampson has been conducting project teams in the delivery of digital products through expert communication, schedule management, and quality assurance. During that time, he has created story boards for gaming companies such as 2K Games, Gearbox, and more. His degree in visual effects has served as an advantage in working with creative teams, animators, and programmers.

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About Vanessa

Vanessa Zucker

Vanessa Zucker is Spark’s in-house marketing manager who, once upon a time, reviewed video games at a small company. She has done in-house marketing for small startups, tech giants, and non-profits. She merges creativity with analytical thinking and organization in order to create unique, quality content.[Intro/Outro music by Tristan Lohengrin: http://tristanlohengrin.wixsite.com/studio]

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Over 20 years of bringing innovative technologies to market, we successfully navigated the first dot com boom, web 2.0, and the mobile revolution. Now, we’re helping to build the new Internet of Value: blockchain.

SparkPR - Consumer

Consumer

Our office is littered with the newest tech gadgets, and we’re adept at looking at ways that consumers engage with brands to drive the adoption of things they’ve never seen or experienced before.

SparkPR - Enterprise

Enterprise

We’re already sitting wherever you’re placed in the enterprise technology landscape: ERP, SaaS, security, big data, AI, etc. Between corporate communications, public relations, and integrated marketing, we can help your business thrive in an increasingly complex world.

SparkPR - Financial

FinTech & Financial

The union of capital and code has driven an incredible amount of disruption over the last few decades. We absorb, fine tune and differentiate the message through events, content programs and targeted media relations, elevating the intellectual capital of both well-known and yet to be discovered minds who fund the entrepreneurs of tomorrow.

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Spark has worked with the startups, executives, and enterprises that brought about the new technologies and services that changed way we all live over the past 20 years. While the last two decades have certainly been exciting, it’s never been more important to find the right audience and narrative to illustrate how your story will transform the world and improve the human experience.