Virtual Reality: Where We've Been, Where We're Going

Virtual Reality and Augmented Reality have hit the mainstream and are changing the way we experience things. But can you guess where the industry is headed? We tackle this idea in this episode of Spark Talks, along with many other—sometimes surprising—uses of VR and AR.

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Guests include Rosstin Murphy, VR Engineer at STRIVR and Toby Trevarthen, Chief Narrative Officer at Spark.

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Tweet us at @sparkpr with your questions and let us know what you want for the future of virtual reality   and we'll get back to you!

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2:20   Quick recap of where we are in VR today & how we got here4:20   Difference between VR and AR5:03   What are the applications of VR today?5:15   Gaming - Playstation VR, job simulators7:42   Training and the difference between simulation and spherical video9:05   Travel and interviewing10:10   Data Visualization12:07   4D, 5D, and other dimensions12:37   How can a company harness VR and AR to tell a story as a part of their Narrative?14:25   Limitations of VR and AR technology16:28   Phone VR experiences: Gear VR, HoloLens19:05   The Future of VR

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"When you're making a video game, you can always excuse limitations of technology as parts of the game." - Rosstin

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Resources and Further Reading

Virtual Reality Headsets and Millennial Men. Freefly VR. New report highlights tremendous growth of virtual reality in healthcare market. News Medical. Ashwin Raj, VP Lyft, on the future of autonomous vehicles. TiEcon 2017.

Most Popular Virtual Reality Games & Experiences. WEARVR.

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About Rosstin

Rosstin Murphy

Rosstin Murphy is a VR Engineer at STRIVR, the world leader in using virtual reality (VR) to train individuals and improve performance. Before STRIVR, Rosstin was Augmented Reality Development Lead at IBM, developing business applications for AR, along with 3D big data visualization. He is also the producer of several video games.

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About Toby

Toby Trevarthen

Toby Trevarthen, as Spark’s Chief Narrative Officer, has co-created the agency’s innovative Agile Narrative™ framework: A fresh approach to strategy and development, conversational white space and conversational IP.

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About Vanessa

Vanessa Zucker

Vanessa Zucker is Spark’s in-house marketing manager who almost always gets sick while using VR. She has done in-house marketing for small startups, tech giants, and non-profits. She merges creativity with analytical thinking and organization in order to create unique, quality content.

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Over 20 years of bringing innovative technologies to market, we successfully navigated the first dot com boom, web 2.0, and the mobile revolution. Now, we’re helping to build the new Internet of Value: blockchain.

SparkPR - Consumer

Consumer

Our office is littered with the newest tech gadgets, and we’re adept at looking at ways that consumers engage with brands to drive the adoption of things they’ve never seen or experienced before.

SparkPR - Enterprise

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We’re already sitting wherever you’re placed in the enterprise technology landscape: ERP, SaaS, security, big data, AI, etc. Between corporate communications, public relations, and integrated marketing, we can help your business thrive in an increasingly complex world.

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FinTech & Financial

The union of capital and code has driven an incredible amount of disruption over the last few decades. We absorb, fine tune and differentiate the message through events, content programs and targeted media relations, elevating the intellectual capital of both well-known and yet to be discovered minds who fund the entrepreneurs of tomorrow.

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Spark has worked with the startups, executives, and enterprises that brought about the new technologies and services that changed way we all live over the past 20 years. While the last two decades have certainly been exciting, it’s never been more important to find the right audience and narrative to illustrate how your story will transform the world and improve the human experience.