News

What’s new in the world of Spark?

Here you’ll find our latest blog posts covering industry insights as well as agency and client news.

Social Media Strategists Don't Make Integrated Marketing Work — Users Do!

How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.

Event Marketing: How to Replace the Face-to-Face

Experiential marketing is typically the in-person promotion around an organization’s participation at a trade show, conference, or forum, but what happens when in-person is no longer an option?

PR & Marketing Tips For Covid-19 and Beyond

These are challenging times. And, for many, facing the uncertainty of when this pandemic will end and what its ultimate impact will be is even more difficult than social distancing.

Social Media Strategy in the Modern Era

In today's connected world, having a coherent social media strategy is key. Here are our top tips for crafting successful social campaigns for brands.

New rules for venture capital?

Tim Turpin, Spark’s VC practice group leader since 2007, has observed a positive new trend in this industry: VCs are evolving their models to have greater social and/or environmental impact.

5 Standouts from CES 2020

We’re back from our annual pilgrimage to CES, having survived the crowds, the travel headaches, the driverless Lyft surge pricing - and we learned a lot.

CES 2020: A Survival Guide

CES is a who’s-who in tech and innovation showcasing the world’s smartest minds and coolest gadgets, featuring the latest products from big brands to startups.

New Hires Put a Spark in Our Step

As both our San Francisco and New York offices continue to grow, our new hires put a spark in our step. We'd like to extend a warm welcome to our two newest team members.

What Promotions Mean to Spark

We don’t want to toot our own horn but - toot, toot! Our team has tremendous talent that’s based on ability (not just seniority), which is why internal promotions are happening!