News

What’s new in the world of Spark?

Here you’ll find our latest blog posts covering industry insights as well as agency and client news.

Why Core Values are Crucial in Marketing

Core Values act as the North Star for your content strategy. They help provide clarity and specificity over what topics to post about so that you can better align yourself and your company/brand with your target customer

Spark: An International PR and Marketing Agency 20 Years in the Making

Spark has accomplished a lot over the past two decades as an international PR and Marketing agency –, but ask Co-founder Donna Burke or CEO Alan Soucy what they’re most proud of and their answer is identical: the people.

PR Measurement 101: Advancement

Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series.

PR Measurement 101: Essentials

Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write this PR Measurement 101 three-part blog series.

PR Measurement 101: Principles

Even in 2018, effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series.

Blockchain: The Next Dot Com Boom or Modern Gold Rush? Learnings from The Truth Machine: The Blockchain and the Future of Everything

Trust is one of the most fundamental currencies when it comes to — well, everything. The absence of trust slows processes and promotes suspicion, often leading to failure — a nightmare for any business or relationship.

Sparkpr 2017 - The Tipping Point For Blockchain

As we reflect on our company’s progress this year and a company that has for almost 20 years sat at the forefront of digital transformation, we cannot help but notice the impact that crypto and blockchain technology...

From Blockchain to Bots: 2017 Technology Trends That Will Influence 2018

In 2017 we saw blockchain-based technologies rise and rapidly begin to take over the media but was this a short-lived trend or will these and other kinds of technologies persist into 2018 and dominate the industry?

4 Top Blockchain Trends - Learnings From Block-on

4 Top Blockchain Trends: Learnings from Block-Con

A difference in opinion has been growing between whether tokens issued on the blockchain during a token sale should primarily hold monetary value like a currency or provide a unit of service to their holders.