News

What’s new in the world of Spark?

Here you’ll find our latest blog posts covering industry insights as well as agency and client news.

Why The Time Has Come to Market a VC firm With Prupose

Why the Time Has Come to Market a VC Firm with Purpose

In today’s world, consumers increasingly vote with their wallet – choosing companies they respect and chose to support over companies that do not align with their world view.

4 Focus Areas for Cryptocurrency Marketing

With so many cryptocurrencies launching and gaining prominence in headlines, it’s time to get more sophisticated with cryptocurrency marketing.

Influencer Marketing is dead. Long live Influencer Rellations!

Influencer Marketing is Dead. Long Live Influencer Relations!

86% of marketers1 have used influencer marketing to move beyond corporate speak and build a more authentic brand.

How to Avoid Being Called a Scam: 10 Tips Every Blockchain and Crypto Company Needs to Know

How to Avoid Being Called a Scam: 10 Tips Every Blockchain & Crypto Company Needs to Know

Even as blockchain and cryptocurrency gain traction after exploding in popularity, many companies in these fields share a common experience upon announcing their launch: being called a scam.

How Autonomous Vehicles Will Change Marketing Forever

As on-demand and subscription-based services rise, we own less and less.

How to Podcast for Brands - 5 Advanced Tips

So, you’ve started your podcast—defined your topics, lined up your guests, recorded some episodes—and now you want to really make it stand out. We’re dropping advice to help you with how to podcast for brands

3 Big Changes Affecting the Gaming Industry Right Now

Games and interactive media are changing in some pretty big ways. From players to creators and media consumption to interactive performances, these changes are integrating into our lives in ways we’ve never seen before.

Why Blockchain Matters to You: Man Pays $26 Million Dollars for Pizza Delivery

Man Pays $26 Million Dollars for Pizza Delivery: Why Blockchain Matters to You

In today’s parlance, this headline would probably be considered high quality fake news. It does, however, have some accurate underpinnings and is an eye-opening example of the emerging power of the blockchain

3 Major Themes at E3 2017

This year’s E3 blew us out of the water with the big announcements and the massive attendance by industry professionals and fans alike, trying to see what is next in video games.