News

What’s new in the world of Spark?

Here you’ll find our latest blog posts covering industry insights as well as agency and client news.

6 Tips for Choosing the Right Agency

You’ve made the leap: your executive team has finally decided to hire a PR and Marketing firm. How do you choose the perfect firm for your business, though?

CES 2017: Sparkles and Spirits Makes For Tremendous Success

To kick off the exciting CES week in style, Spark hosted its annual CES party “Sparkle and Spirits” on Wednesday night in the Mirage to tremendous applause from media and our participating clients alike.

From Logo to Launch: The Compcoin Brand Refresh

When Compcoin came to Spark, the company sought a brand refresh to pair with its upcoming token launch. The AI-powered trading platform had existed for years as Fintech Investment Group, a commodity advisory firm.

#MeasureForSuccess: 3 Categories of Metrics to Show the True Success of PR

Everyone in marketing (I hope) will agree that measurement has value. But from a measurement perspective, why does PR receive special treatment from other marketing departments?

Do you know your Narrative?

Successful companies create new Narratives to set themselves apart and establish themselves as thought leaders in a newly defined space. We like to say, “You solved a problem. Let us solve your Narrative.”

Affordable Supersonic Flight on the Horizon: Boom Unveils XB-1 Supersonic Demonstrator

Yesterday, Boom Technology unveiled the XB-1 Supersonic Demonstrator, a subscale prototype of the Boom supersonic passenger airliner.

Content Narrative PR Social Analytics Creative | Sparkpr

Integrated Marketing: A Primer

You’ve probably heard a phrase that a lot of agencies are using nowadays to describe their capabilities: integrated marketing.

Re-thinking how to measure PR success

September marks AMEC’s Measurement Month, one of my favorite industry events that by principle is to bring global attention to the value and importance of PR measurement.

Event Planning and Media Tour Send Cobalt Private Aircraft Soaring

Cobalt CEO and founder David Loury came to Spark with the goal of launching his first private aircraft: the Valkyrie.