News

What’s new in the world of Spark?

Here you’ll find our latest blog posts covering industry insights as well as agency and client news.

CES 2020: A Survival Guide

CES is a who’s-who in tech and innovation showcasing the world’s smartest minds and coolest gadgets, featuring the latest products from big brands to startups.

New Hires Put a Spark in Our Step

As both our San Francisco and New York offices continue to grow, our new hires put a spark in our step. We'd like to extend a warm welcome to our two newest team members.

What Promotions Mean to Spark

We don’t want to toot our own horn but - toot, toot! Our team has tremendous talent that’s based on ability (not just seniority), which is why internal promotions are happening!

Why Core Values are Crucial in Marketing

Core Values act as the North Star for your content strategy. They help provide clarity and specificity over what topics to post about so that you can better align yourself and your company/brand with your target customer

Spark: An International PR and Marketing Agency 20 Years in the Making

Spark has accomplished a lot over the past two decades as an international PR and Marketing agency –, but ask Co-founder Donna Burke or CEO Alan Soucy what they’re most proud of and their answer is identical: the people.

PR Measurement 101: Advancement

Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series.

PR Measurement 101: Essentials

Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write this PR Measurement 101 three-part blog series.

PR Measurement 101: Principles

Even in 2018, effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series.

Blockchain: The Next Dot Com Boom or Modern Gold Rush? Learnings from The Truth Machine: The Blockchain and the Future of Everything

Trust is one of the most fundamental currencies when it comes to — well, everything. The absence of trust slows processes and promotes suspicion, often leading to failure — a nightmare for any business or relationship.