Direct-to-Consumer Swimwear Seller Andie Swim Raises $6.5M With Online Fitting Room

Direct-to-Consumer Swimwear Seller Andie Swim Raises $6.5M With Online Fitting Room

Even before the pandemic, trying on a swimsuit in a store was uncomfortable. Now, it’s just plain inadvisable, but swimwear is still in demand. Online retailer Andie Swim has been able to offer women a wide selection of one and two-pieces, which they can try on in the comfort of their own homes.

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That’s after using Andie Swim’s online fitting room and digital fit quiz, which helps match customers with their best fit. The result has been growth of 75% to 150%, year over year, and a recent injection of $6.5 million in venture capital from firms such as CityRock Venture Partners and Trail Mix Ventures.

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Andie Swim’s explosive growth was recently highlighted in both WWD and Crunchbase News. Both pieces are worth reading if you’re interested in the rapid rise of direct-to-consumer clothing brands. And if you know someone who could use a new bathing suit for a socially-distanced dip, send them a link to Andie Swim.

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