News

What’s new in the world of Spark?

Here you’ll find our latest blog posts covering industry insights as well as agency and client news.

PR Measurement 101: Principles

Even in 2018, effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series.

Blockchain: The Next Dot Com Boom or Modern Gold Rush? Learnings from The Truth Machine: The Blockchain and the Future of Everything

Trust is one of the most fundamental currencies when it comes to — well, everything. The absence of trust slows processes and promotes suspicion, often leading to failure — a nightmare for any business or relationship.

Sparkpr 2017 - The Tipping Point For Blockchain

As we reflect on our company’s progress this year and a company that has for almost 20 years sat at the forefront of digital transformation, we cannot help but notice the impact that crypto and blockchain technology...

From Blockchain to Bots: 2017 Technology Trends That Will Influence 2018

In 2017 we saw blockchain-based technologies rise and rapidly begin to take over the media but was this a short-lived trend or will these and other kinds of technologies persist into 2018 and dominate the industry?

4 Top Blockchain Trends - Learnings From Block-on

4 Top Blockchain Trends: Learnings from Block-Con

A difference in opinion has been growing between whether tokens issued on the blockchain during a token sale should primarily hold monetary value like a currency or provide a unit of service to their holders.

Why The Time Has Come to Market a VC firm With Prupose

Why the Time Has Come to Market a VC Firm with Purpose

In today’s world, consumers increasingly vote with their wallet – choosing companies they respect and chose to support over companies that do not align with their world view.

4 Focus Areas for Cryptocurrency Marketing

With so many cryptocurrencies launching and gaining prominence in headlines, it’s time to get more sophisticated with cryptocurrency marketing.

Influencer Marketing is dead. Long live Influencer Rellations!

Influencer Marketing is Dead. Long Live Influencer Relations!

86% of marketers1 have used influencer marketing to move beyond corporate speak and build a more authentic brand.

How to Avoid Being Called a Scam: 10 Tips Every Blockchain and Crypto Company Needs to Know

How to Avoid Being Called a Scam: 10 Tips Every Blockchain & Crypto Company Needs to Know

Even as blockchain and cryptocurrency gain traction after exploding in popularity, many companies in these fields share a common experience upon announcing their launch: being called a scam.