News

What’s new in the world of Spark?

Here you’ll find our latest blog posts covering industry insights as well as agency and client news.

Forget Followers -- How to Calculate Real ROI on Social Media

Are you measuring your business' social media ROI? Sparkpr's measurement expert, Lorna Sithole, tells why you should and how to do it.

Pause and Think: A 30-minute Exercise to Find the Right Comms Path Forward

Too much information? Sparkpr's Vice President, Angela Pontarolo, shares her tried-and-true method to slow down and successfully choose the right best next step.

5 SEO Improvements to Increase Organic Traffic

How can you use SEO to drive website conversions? Sparkpr's resident SEO expert suggests 5 tips you can enact right now to improve results.

Sparkpr's Tips for Focus and Clarity

How do you maintain focus and clarity while worrying about the pandemic, working from home and wondering when the world will open up again? Your friends at Sparkpr are here to share some tips.

Social Media Strategists Don't Make Integrated Marketing Work — Users Do!

How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.

Event Marketing: How to Replace the Face-to-Face

Experiential marketing is typically the in-person promotion around an organization’s participation at a trade show, conference, or forum, but what happens when in-person is no longer an option?

PR & Marketing Tips For Covid-19 and Beyond

These are challenging times. And, for many, facing the uncertainty of when this pandemic will end and what its ultimate impact will be is even more difficult than social distancing.

Social Media Strategy in the Modern Era

In today's connected world, having a coherent social media strategy is key. Here are our top tips for crafting successful social campaigns for brands.

New rules for venture capital?

Tim Turpin, Spark’s VC practice group leader since 2007, has observed a positive new trend in this industry: VCs are evolving their models to have greater social and/or environmental impact.