DATA DRIVEN INSIGHTS
We’ve blended 20 years of experience and expertise in digital marketing with the latest analytic insights to amplify our PR programs. Our focus is on our client’s business, driving customer acquisition and awareness with measurable impact.
- Our in-house media planning and buying teams are Google-certified and have deep experience in managing campaigns at any scale to drive results. Spark delivers ROI-focused strategies optimized to deliver measurable business impact.
- PPC, Paid Search
- Display advertising
- Social media advertising
- Native advertising
- Retargeting and remarketing
- Targeted amplification
- Media planning and ad strategy
- Ad unit creation
- Campaign management
- To increase consumer awareness and drive sales/conversions, Spark identifies and builds relationships with relevant influencers across a spectrum of topic categories.
Influencer activations can include:
- Product reviews
- Sponsored blog posts or videos
- Social amplification
- Event attendance
Our trusted partners scan your website for over 100 SEO-impacting checkpoints that improve ranking, traffic, audience and brand awareness. In the process, we identify top keyword and content opportunities that increase your visibility with all relevant communities and the top authorities in your industry.
Earned Media Analylsis and Reporting
- Spark gauges program effectiveness and determines business impact by media monitoring, benchmarking and diagnostic reporting. Using competitive analysis, we identify tailored opportunities designed to position brands for cross-channel success.
- Global media monitoring
- Content analysis and coverage scoring
- Paid Search, PPC
- SEO, SEM
- Paid media
- Owned and earned social media
- Publicity survey research
- Google Analytics