Veniam

Made complex IoT tech a tangible narrative for 12.2M impressions

Challenge

Veniam came to Spark to help the Portugal startup launch in the US. In the growing IoT space. Veniam needed to develop a strong narrative, messaging platform and assets to help US media visualize the potential of Veniam’s technology.

Approach

Spark conducted a media audit of competitors to examine and evaluate the existing conversations and clarify Veniam’s differentiation among the connected vehicle and industrial IoT sectors. We worked with Veniam to develop a multi-layered narrative, which included key messages and proof points for each select groups including: business, technology, consumer, and design media, as well as industry analysts, potential investors, customers, and transportation/Smart Cities influencers.


Spark created a launch strategy and conducted outreach to a comprehensive list of relevant reporters covering markets and industries that would lead Veniam to investors and customers.

Results

Working with Spark, Veniam secured 50+ articles nationally and internationally, including TechCrunch, VentureBeat, Forbes, Fast Company, Business Insider and many more. The startup also garnered 12.2 million impressions on social media and had a successful U.S. launch.