Elevated luxury EV brand for 1.8B readers

Lucid - Elevated luxury EV brand for 1.8B readers


The luxury electric car manufacturer Lucid selected Spark to elevate the launch of Lucid Air in the U.S. and make a splash with automotive enthusiasts and technologists in an increasingly competitive market.


Spark developed market specific messaging and secured briefings with tier one business, technology and automotive media members. The agency placed a priority on broadcast to ensure Lucid reached a wide consumer audience.


  • The agency secured 169 pieces of original coverage between March 6 and June 6, 2017.
  • The campaign reached an online readership of 1.82B and articles were shared on social media over 102K times.
  • Tier one coverage included: CNN, Bloomberg, USA Today, Jalopnik, Road & Track, Business Insider, The Verge & more.