Netradyne

Reframed the narrative around AI and privacy

Challenge

Increase the public profile of Netradyne among key audiences while developing the overarching narrative aligning Netradyne’s Driver*i technology with road safety and the company as a leader in AI and edge computing. Combat negative perceptions about driver privacy.

Approach

Spark used product/partner announcements, data insights and customer storytelling, as well as thought leadership, to generate media coverage. Spark leveraged content, online listening, and paid amplification to drive engagement and conversions.

Results

Spark secured positive coverage in high level outlets, including TechCrunch, FORTUNE, Axios, San Diego Business Journal, San Diego Union-Tribune, Alleywatch, Crunchbase News, and many more.

Consistent cadence of media coverage in fleet trades, such as Transport Topics, Heavy Duty Trucking, Fleet Owner, Commercial Carrier Journal, Work Truck, Government Fleet, Fleet Daily News, FreightWaves and more.

As a result of our outreach, Netradyne named to Forbes AI 50, recipient of Gold Stevie Award and FreightWaves’ FreightTech 100 Award 

And our Digital Marketing team drove it home. Using Netradyne’s 2020 Distracted Driving Survey, we were able to generate 31 high quality leads at just $209 per lead. Our creative and expert audience targeting brought the right message to the right people, resulting in a CTR of .59%, a 50% average Linkedin's average. We also monitored data throughout the campaign to optimize for:

  • Location: The audience was refined to target top-Performing cities
  • Detailed targeting: We targeted based on Member Skills, Years of Experience, Job Seniority/Function and Age
  • Omissions: We found 200+ current client company name list to omit
  • Creative versions: A/B testing was done on a list of 200+ new companies of interest [exclusively]