Challenge
Faced with a conservative perception, eHarmony sought Spark’s help to break through the noise as the number one dating platform in the world focused on compatibility and backed by science.
Approach
Spark positioned eHarmony’s new CEO as a disruptor and visionary at the helm of the company’s resurgence as the most successful dating company in the world.
Results
Media tour coverage results included CNN, CNBC, Fox News, NBC News, The Wall Street Journal, Business Insider, Fortune, Elite Daily, Refinery29, among many more news outlets. Over 38 stories broke within one week of the media tour and garnered over 400 million impressions.
