Case Study: Veniam

Launching in the US

CHALLENGE

Veniam came to Spark to help the Portugal startup launch in the US. In the growing IoT space. Veniam needed to develop a strong narrative, messaging platform and assets to help US media visualize the potential of Veniam’s technology.

Approach

Spark conducted a media audit of competitors to examine and evaluate the existing conversations and clarify Veniam’s differentiation among the connected vehicle and industrial IoT sectors. We worked with Veniam to develop a multi-layered narrative, which included key messages and proof points for each select groups including: business, technology, consumer, and design media, as well as industry analysts, potential investors, customers, and transportation/Smart Cities influencers.
Spark created a launch strategy and conducted outreach to a comprehensive list of relevant reporters covering markets and industries that would lead Veniam to investors and customers

Results

  • Secured over 50+ articles nationally and internationally, including: TechCrunch, VentureBeat, Forbes, Fast Company, Business Insider and many more.
  • Garnered 12.2 million impressions on social media