3 Major Themes at E3 2017
June 19, 2017 by Vanessa Zucker and Chris Hampson
This year’s E3 blew us out of the water with the big announcements and the massive attendance by industry professionals and fans alike, trying to see what is next in video games. In this episode, we dive into the biggest themes at E3 2017 that prove times are changing for the video game industry. We’re talking about player-creators, eSports, and cutting edge technology, plus standout announcements at press conferences and advice on how smaller companies can stand out in this crowded industry.
Make sure to tweet us @sparkpr and give us your take on E3: What did you pick up on? What was your favorite announcement? What do you wish you got to see?
1:37 Intro to E3 2017 and our overall observations
3:44 Cutting edge technology: Virtual Reality, Nintendo Switch
10:27 The shift from player to creator
16:16 Press Conferences: EA, Bethesda, Playstation, Nintendo
21:12 How can a small company stand out in this crowded market?
23:45 E3 2018 – the future of the show
Bonus: Gallery of E3s Past (2006, 2009)
Internet Trends 2017 (slides 80-150), Mary Meeker.
Mario Kart VR is real — here’s your first look, The Verge.
Other episodes in this series
For over 10 years, Chris Hampson has been conducting project teams in the delivery of digital products through expert communication, schedule management, and quality assurance. During that time, he has created story boards for gaming companies such as 2K Games, Gearbox, and more. His degree in visual effects has served as an advantage in working with creative teams, animators, and programmers.
Vanessa Zucker is Spark’s in-house marketing manager who, once upon a time, reviewed video games at a small company. She has done in-house marketing for small startups, tech giants, and non-profits. She merges creativity with analytical thinking and organization in order to create unique, quality content.
[Intro/Outro music by Tristan Lohengrin: http://tristanlohengrin.wixsite.com/studio]