CHALLENGE
Launch company and generate ongoing positive sentiment despite challenging environment.
STRATEGY
Elevate storytelling to focus on proactive messaging, open standards and innovation.
RESULTS
- Bloomberg launch exclusive with significant follow-on coverage
- Briefings with Wall Street Journal, NPR, Financial Times, WaPo, Forbes, Wall Street Journal and many more.
- Managed CBS Sunday Morning opportunity (David Pogue) with prep, onsite support, message coordination, etc.
- Product coverage with New York Times, Wall Street Journal, Reader’s Digest, TechCrunch, Fast Company, The Verge, Engadget, Petapixel, Far Out Magazine and Digital Music News, among many others.
- Secured inclusion in TIME 100 Most Influential Companies (and more!)
