CHALLENGE
Announce Typeface’s Series B funding round, $100M, which launched the company into unicorn status with a valuation over $1B.
STRATEGY
Embargoed outreach to top-tier AI, tech and VC reporters. Coordinated interviews with Typeface CEO and leading VC with media ahead of announcement. Conducted day-of outreach to AI, tech, and VC reporters.
RESULTS
- Secured coverage in Bloomberg, VentureBeat, Forbes, TechCrunch, SiliconAngle, Axios, Fortune, Reuters and more.
- Secured broadcast exclusive with CNBC’s Tech Check.
- Overall had coverage and syndicated coverage in 183 publications .
- Continued working with company, winning awards, including Insider’s “12 generative AI startups that are primed to transform advertising and marketing” which led to an inbound from a F500 company -- now a client.
