CHALLENGE
Ocient sought top-tier media coverage to enhance visibility and establish thought leadership in the data analytics industry. However, limited recognition and a saturated market dominated by established competitors required a distinctive approach to stand out.
STRATEGY
To overcome these barriers, the Spark team crafted thought-provoking narratives around high-impact industry themes, leveraging imaginative storytelling to position Ocient as a valuable media source. The approach included:
- Insightful Content: Highlighting pressing topics like data-driven innovation and evolving use cases to stand out amid competitor news.
- Thought Leadership: Showcasing compelling use cases that demonstrated Ocient's unique solutions to critical industry challenges.
- Media Relationships: Leveraging connections to position Ocient as an expert voice and secure broader, impactful coverage.
RESULTS
Sparkpr secured extensive media coverage and strengthened Ocient’s industry presence:
- Top-Tier Coverage: Featured in outlets like FORTUNE, Newsweek, Wall Street Journal, Crain’s Chicago Business, VentureBeat, and TechTarget, among others.
- Diverse Reach: Coverage extended to niche tech and industry outlets such as SiliconANGLE, CloudPro, BuiltIn Chicago, and GISCafe.
- Media Relationships: Established connections with The Economist, Bloomberg, Axios, Reuters, and The Washington Post, paving the way for future opportunities.
