CHALLENGE
Secure differentiated coverage in a sea of generative AI companies.
STRATEGY
Develop differentiated messaging; newsjack; focus on proactive outreach. Conduct speaking and awards outreach to maximize credibility.
RESULTS
- Secured coverage in Wall Street Journal, Fast Company, Computerworld, TechTarget and Silicon Valley Business Journal, among many others
- Arranged intro meetings with Wall Street Journal, Forbes, TechCrunch and many others
- Secured speaking opps at AI Dev World, EmTech Digital and others
- Conducted awards outreach: Named finalist in Business Intelligence AI Excellence Award; Winner of Security Today Govies Government Security Awards 2023
