Challenge
Make a splash at Money2020 and position Blumberg Capital as a leading early stage FinTech investor.
Approach
- Secure a speaking spot for David Blumberg at Money2020
- Partner with another VC firm to hold party at the conference
- Commission a FinTech focused survey to be released in conjunction with Money 20/20, The topic of the survey was Americans attitudes towards FinTech
- Unveil the results of the survey through an exclusive offered to a leading publication
- Develop press release with the key results and issue over wires after exclusive goes out
- Amplify the results via social channels
- Write byline based on results of the survey for placement in a tech publication
- Schedule press meetings for the Blumberg team
Results
24 unique stories, highlights include:
- Forbes, Laura Shin – Survey On Consumer Attitudes Toward Fintech Spells Trouble for Banks
- CNBC, Harriet Taylor – How tech will transform the way we buy, borrow and sell
- Secured byline placement in VentureBeat
- Invited seven top reporters to attend the Blumberg Capital /Khosla Ventures Money 20/20 party
- Secured three press meetings at the show
