Challenge
Shippo approached Spark to help it better position its young co-founders as technology leaders and innovators in order to build a more active pipeline of potential ‘unicorns of eCommerce.’
Approach
Spark worked with Shippo’s CEO and head of marketing to create a strong messaging platform, provide in-depth media training and develop an actionable byline plan.
Results
- Spark booked interviews for Laura Behrens-Wu with Bloomberg, TechCrunch, Recode, Forbes and more.
- Secured more than a dozen stories in a 2-month time period utilizing Shippo’s unique market positioning.
- Placed more than a half-dozen bylined articles by the CEO in target vertical publications including eCommerce Bytes, Practical eCommerce and Internet Retailer.
- Resulted in Laura and Simon being named to the Forbes 30 under 30 list.
