Challenge
Shippo approached Spark to help it better position its young co-founders as technology leaders and innovators in order to build a more active pipeline of potential ‘unicorns of eCommerce.’
Approach
Spark worked with Shippo’s CEO and head of marketing to create a strong messaging platform, provide in-depth media training and develop an actionable byline plan.
Results
•Spark booked interviews for Laura Behrens-Wu with Bloomberg, TechCrunch, Recode, Forbes and more.
•Secured more than a dozen stories in a 2-month time period utilizing Shippo’s unique market positioning.
•Placed more than a half-dozen bylined articles by the CEO in target vertical publications including eCommerce Bytes, Practical eCommerce and Internet Retailer.
•Resulted in Laura and Simon being named to the Forbes 30 under 30 list.
