CHALLENGE
Launch world’s first consumer AI predictions marketplace
among significant industry noise
STRATEGY
- Create high-visibility consumer campaign to drive maximum attention
- Develop AI vs. Human March Madness Bracket Challenge, pitting 4C Predictions’ AI models vs expert sports bettor
RESULTS
- Secured two Associated Press stories, which were syndicated to hundreds of newspapers and other outlets around the country, NBC News, NewsNation, Cynopsis, Axios, FOX Sports NJ, WOR-radio NYC, Marketwatch, HoopsHQ and many others.
- Reached audience of 500M over the course of three weeks
"Working with Spark has been truly extraordinary—the team delivered a brilliant narrative that captured our vision and secured more media coverage than we ever imagined. I’m not just a happy client but a full-on fan."
