PR vs. Creative: Rivalry or Synergy?
October 17, 2016 by Heather Gore, Vanessa Zucker and Walter Kuhn
Creative work: Does it have a place in a PR agency? Is the question really “PR vs. Creative” at all? Once an agency becomes integrated — offering a variety of services beyond traditional PR — creativity takes a starring role alongside its companions from marketing to media relations.
But why would you get creative services from a PR company instead of a separate creative agency? Are different types of agencies racing to offer the same services, therefore battling it out as integrated agencies?
Spark’s Creative Director Walter Kuhn and Senior Vice President Heather Gore take us through these questions play-by-play and even recount some of the strangest creative campaigns they’ve ever seen.
Listen here and tweet us your comments/questions at sparkpr:
Walter Kuhn has over 15 years experience in brand marketing strategy, advertising campaign strategy and content strategy for both national and global clients. He has concepted and executed integrated advertising campaigns including digital, social, mobile, broadcast, video content, trade show and, yes, even print ads for both B2C and B2B clients. He is passionate about building client relationships and holds both himself and his team to the highest of standards.
Bringing more than 20 years of experience with some of the world’s most recognized technology companies, Heather Gore is a managing director in the enterprise practice as Spark. She has a wealth of expertise in creating integrated campaigns for startups as well as established brands and has earned the reputation of a strategic, dedicated practitioner. With a deep understanding of the digital ecosystem, she is adept at distilling complex technologies to effectively communicate their benefits and tap into the pulse of the marketplace.
Vanessa Zucker is Spark’s in-house marketing manager. She has done in-house marketing for small startups, tech giants, and non-profits. She merges creativity with analytical thinking and organization in order to create unique, quality content.