Challenge
Immutable is a Layer-2 platform for NFTs on Ethereum, which is developing in a fast growing, competitive industry. With many high-profile investors pouring hundreds of millions of dollars into blockchain games and non-fungible token projects during the first quarter of 2022, standing out from the crowd to generate top-tier awareness about the Immutable, brand, mission and vision was critical.
Approach
From partnerships and funding, to customer announcements, we amplified newsworthy moments in time to drive awareness and coverage via Tier one stories in Wall Street Journal, TechCrunch, The Block, Blockworks, and more. We also conducted thoughtful “newsjacking” outreach around industry news and trends to generate thought leadership, and secured introductory meetings and speaking engagements at top industry and trade event.
Results
In less than six months with Spark, Immutable generated 200+ media placements, including Tier one media coverage in WSJ, Reuters, Fortune, TechCrunch, Insider & VentureBeat (among many others) and broadcast opportunities with CNBC, and secured newsjacking opportunities in top tier crypto press including Coindesk, Cointelegraph, The Block, Blockworks and Decrypt. Spark also booked and coordinated speaking opportunities at events with 20k+ attendees including NFTExpoverse and Blockworks’ Permissionless, and countless in-person interviews at industry events with top tech and trade media from Benzinga, TechCrunch, FastCompany, CNET, NFTEvening and more.
