What's Next in Marketing in 2017? (5 areas of predictions)

What's Next in Marketing 2017: 5 Areas of Predictions

We marketing and PR professionals saw a lot in 2016: Apple’s fight with the government over privacy, Twitter’s potential sale, and don’t even get us started on the presidential election. After taking it all in, we have some ideas about what's next in marketing and PR. Here’s what some of Spark’s experts have to say:

public-relations
  • “Robots reporting stories (aggregating news feeds) will end up being a more reliable news source without the bias of subjectivity.” — Tim Donovan, Executive Vice President
  • “More companies will diversify their communications mix to include more owned media and programmatic.” — Tim Donovan, Executive Vice President
  • “Fake news and journalism will continue to impact people’s belief in the truthfulness of the media”. — Tim Donovan, Executive Vice President
  • “The crusade against fake news will probably continue, which will impact publishers more than anything.” — Alexa Alioto, Director
  • “More and more PR, communications, and marketing work will be project-based instead of long-term retainer relationships.” — Heather Gore, Senior Vice President
  • “Sentiment analysis will provide the ability to understand discrete audiences so that marketers and communicators can tailor content and approach for specific groups.” — Heather Gore, Senior Vice President
digital-marketing
  • “Augmented reality will be the largest game changer in digital marketing.” — Stowe Boyd, Head of Research
social-media
  • “I see growth in Snapchat, allowing brands to connect on a more personal level with users.” — Rozeta Andres, Account Executive
  • “Snapchat should start to see more use cases across a variety of industries and audiences.” — Alexa Alioto, Director
  • “Augmented reality hosted through social media platforms will see wider adoption.” — Alexander Romero-Wilson, Senior Analyst

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strategic-insights
  • “More and more brands will demand measurement standardization and success metric agreement across social platforms and digital channels.” — Alexander Romero-Wilson, Senior Analyst
  • “Content will continue to be King but the Ace will be personalized audience targeting.” — Alexander Romero-Wilson, Senior Analyst
agile-narrative
  • “While not new, machine-driven narrative will become more significant in 2017.” — Tobin Trevarthen, Chief Narrative Officer
  • “Narrative strategy tied to social equity will grow to become a key differentiator for businesses.” — Tim Donovan, Executive Vice President

Categories:

Advice
Marketing
Public Relations
Social Media
Technology
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Consumer

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Enterprise

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FinTech & Financial

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Emerging Tech

Spark has worked with the startups, executives, and enterprises that brought about the new technologies and services that changed way we all live over the past 20 years. While the last two decades have certainly been exciting, it’s never been more important to find the right audience and narrative to illustrate how your story will transform the world and improve the human experience.

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Blockchain

Over 20 years of bringing innovative technologies to market, we successfully navigated the first dot com boom, web 2.0, and the mobile revolution. Now, we’re helping to build the new Internet of Value: blockchain.

SparkPR - Blockchain

Blockchain

Over 20 years of bringing innovative technologies to market, we successfully navigated the first dot com boom, web 2.0, and the mobile revolution. Now, we’re helping to build the new Internet of Value: blockchain.

SparkPR - Consumer

Consumer

Our office is littered with the newest tech gadgets, and we’re adept at looking at ways that consumers engage with brands to drive the adoption of things they’ve never seen or experienced before.

SparkPR - Enterprise

Enterprise

We’re already sitting wherever you’re placed in the enterprise technology landscape: ERP, SaaS, security, big data, AI, etc. Between corporate communications, public relations, and integrated marketing, we can help your business thrive in an increasingly complex world.

SparkPR - Financial

FinTech & Financial

The union of capital and code has driven an incredible amount of disruption over the last few decades. We absorb, fine tune and differentiate the message through events, content programs and targeted media relations, elevating the intellectual capital of both well-known and yet to be discovered minds who fund the entrepreneurs of tomorrow.

SparkPR - Emerging Tech

Emerging Tech

Spark has worked with the startups, executives, and enterprises that brought about the new technologies and services that changed way we all live over the past 20 years. While the last two decades have certainly been exciting, it’s never been more important to find the right audience and narrative to illustrate how your story will transform the world and improve the human experience.