News

The Future CEO is the CMO

May 15, 2017 by Marco Iannucci

Today we’re asking the question, “Does Marketing Have a Seat at the Table?” and by “table,” we mean at the top circle of C-suite executives in the running to be promoted to CEO of a company. Head of Strategy Marco Iannucci joins to explain where CEOs have come from in the past, what has changed in marketing, and why the future CEO is the CMO.

Share your thoughts on who makes the best CEO and ask your questions by tweeting us @sparkpr.

0:50   Where have CEOs traditionally come from?

3:00   What has changed in marketing to qualify CMO to become CEO?

4:00   How technology has transformed marketing

6:55   How personalization has changed the understanding of consumers

10:55   These changes lead to increased strategy (11:35) and flexibility (13:44)

17:30   New names for the CMO

19:30   The future of the CMO

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Further Reading

Are CMOs The Next CEOs? by Deborah Weinswig

About Marco

Marco Iannucci

Marco Iannucci is a disciplined, driven marketer with over a decade of experience in branding, marketing, strategy and consulting. As Head of Strategy at Spark, Marco works with various clients to provide marketing strategy, messaging, positioning and communications architecture. He ensures that the marketing plans of Spark’s clients are in line with their long-term business objectives.

About Vanessa

Vanessa Zucker

Vanessa Zucker is Spark’s in-house marketing manager. She has done in-house marketing for small startups, tech giants, and non-profits. She merges creativity with analytical thinking and organization in order to create unique, quality content.