Podcast As A Service: Cyborgs, Sneakers, and Juice As A Service
May 4, 2017 by Marco Iannucci and Heather Gore
We explain the latest wins and fails in marketing over the last week in this podcast series called Podcast As A Service. We’re joined by Marco Iannucci, Head of Strategy, and Heather Gore, Senior Vice President of Spark to discuss Katy Perry’s new song, the newest spokesperson for Sketchers, and Juicero’s Juice as a Service.
Tweet us at @sparkpr with your suggestions for biggest win and biggest fail of the week in marketing and PR!
What went right?
“I think this could be one of the best ads I’ve seen in maybe five years.” – Marco
What went wrong?
4:15 Katy Perry’s song “Bon Apetit”
“I’m not sure how well this is going over with any generation.”- Heather
7:40 Cyborg Eye
“I don’t think you’d want to run into him in a dark alley.”- Heather
10:30 Rob Lowe as a spokesperson for Sketchers
“The lack authenticity of a man who never wears the product he’s endorsing.” – Heather
12:03 JaaS: Juicero and Juice as a Service
“Is this…a bunch of affluent people in a room completely lost from reality?”- Marco
Marco Iannucci is a disciplined, driven marketer with over a decade of experience in branding, marketing, strategy and consulting. As Head of Strategy at Spark, Marco works with various clients to provide marketing strategy, messaging, positioning and communications architecture. He ensures that the marketing plans of Spark’s clients are in line with their long-term business objectives.
Bringing more than 20 years of experience with some of the world’s most recognized technology companies, Heather Gore is a managing director in the enterprise practice as Spark. She has a wealth of expertise in creating integrated campaigns for startups as well as established brands and has earned the reputation of a strategic, dedicated practitioner. With a deep understanding of the digital ecosystem, she is adept at distilling complex technologies to effectively communicate their benefits and tap into the pulse of the marketplace.
Vanessa Zucker is Spark’s in-house marketing manager. She has done in-house marketing for small startups, tech giants, and non-profits. She merges creativity with analytical thinking and organization in order to create unique, quality content.