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What’s new in the world of Spark?

Here you’ll find our latest blog posts covering industry insights as well as agency and client news.

Snow-covered Swiss Alps overlooking Davos at dusk, with a World Economic Forum banner and January 2027 calendar highlighting the event’s start date.

The Davos Deadline Nobody Tells You About

Success at Davos starts months before the event. From securing speaking opportunities to building media relationships, discover why early planning is essential to maximizing visibility at Davos 2027.

How to Choose the Right Social Media Advertising Agency for Your Business

How to Choose the Right Social Media Advertising Agency for Your Business

Selecting the right social media advertising agency determines whether enterprise marketing drives measurable pipeline or drains capital on unverified vanity reach.

Search engine optimization strategy combining SEO, public relations, and earned media to increase visibility for technology companies.

Why Do Tech Brand Needs More Than Just a Search Engine Optimization Agency in 2026?

Choosing the right search engine optimization agency in 2026 means going beyond keywords. Tech companies need an integrated strategy that combines SEO, public relations, and earned media to build visibility and category.

Your Crisis Statement Isn't Your Crisis Plan

A prepared statement can help during a crisis, but it’s no substitute for a practiced plan. Effective crisis management starts with clear roles, escalation paths, and decision-making protocols.

Marketing automation strategy for tech companies using data-driven communication to engage B2B buyers and consumers at scale.

Strategic Marketing Automation for 2026: Increase Business Efficiency

Marketing automation in 2026 goes beyond email drips. Learn how tech companies can use data-driven automation to deliver precise, personalized communication at scale.

SEO strategy in 2026 focused on building brand authority, technical optimization, expertise, and trust in the technology sector.

The Modern SEO Agency: A Strategic Partner for Tech Brands

Partnering with a top-tier SEO agency in 2026 means building lasting brand authority. Success requires technical SEO, industry expertise, and a compelling brand narrative that establishes trust and market leadership.

Digital marketing strategy in 2026 focused on creating a cohesive brand narrative across multiple digital channels.

Strategic Digital Marketing in the AI Era

An approach to digital marketing in 2026 that ignores strategy is a guaranteed path to wasted resources. The sheer volume of platforms and the pervasive noise of AI-generated content,

Brand community connecting through an online video call as part of a brand building strategy

While Targeting Keeps Getting Smarter, Community Still Has to be Earned

Integrated communications agency team collaborating on communications strategy in a conference room.

Why AI is Making the Integrated Communications Agency More Important

For years, integrated communications mostly meant getting PR, content, social, digital and paid teams working from the same playbook.‍ Today, that's insufficient.