Influencer Marketing as a Digital Advertising Alternative

Curious how influencer marketing can extend your brand at a time when people are spending more time than ever online? Tiffany Ou, General Manager, Americas at Nativex, explored just that in her recent article for Toolbox.

Tiffany explores the impact of influencers, how they can function as an alternative to traditional advertising, and the importance of vetting them before developing an engagement. Whether you’re new to influencer marketing or an old pro, the entire piece is worth a read.