How to Start Podcasting for Brands

Lots of companies have been wondering how to get started in podcasting for brands. What do I talk about? How do I talk to guests? How do I get followers? These are some of the questions we answer in this episode of Spark Talks. Mike Bloom, host of several podcast shows, joins us to advise you and your company on how to formulate a plan, execute, and promote your first podcast.

Is there something else you’d like to learn? Do you have your own tips to share? Tweet us @sparkpr to join in the conversation!

Tips on podcasting for brands in this episode:

2:18   Be helpful & authentic.

5:43   Find your strengths and use them to differentiate yourself.

8:30   Make it entertaining.

11:51   Get some consistency in your programming.

17:18   Make interactions engaging.

21:36   Promote your content.

27:03   Get professional help on exactly what works for your brand.

28:46   Love what you do.

Throughout the episode, we reference the following:

Equity, TechCrunch’s VC podcast

Mike’s shows:

Rob Has a Podcast (Rupaul’s Drag Race and Top Chef)

Jay and Jack Podcasts (The Leftovers and Fargo)


About Mike

Mike Bloom

Mike Bloom is a Manhattanite and a podcaster for several shows on the Rob Has a Podcast network as well as Jay and Jack. He was voted “Most Likely to Be a Hufflepuff” by every person he’s ever met. Mike also once tried to emulate a hip hop dancer in a Wendy’s commercial.

About Vanessa

Vanessa Zucker

Vanessa Zucker is Spark’s in-house marketing manager and the host of Spark Talks, Spark’s podcast. She has done in-house marketing for small startups, tech giants, and non-profits. She merges creativity with analytical thinking and organization in order to create unique, quality content.