News

How Brands are Still Doing Snapchat Wrong (And Tips on How You Can Get It Right)

January 23, 2017 by Adam Pryor, Ethan May and Rozeta Andres

Snapchat: Is it for everyone? As companies continue to refine their understanding of the social media channel and how it can help their brands, the world has seen many mistakes and misuses of the platform. Spark’s resident Snapchat and PR experts break down what has gone wrong and how brands should use this tool to grow their following and their business.

Join Adam Pryor, Rozeta Andres (who has discussed Snap’s Spectacles in a previous episode), Ethan May, and Vanessa Zucker in this podcast episode and make sure to tweet @sparkpr to join the conversation!

– 2:45 Should Enterprise companies be using Snapchat?
– 5:43 Geofencing and Geofilters
– 9:36 Snapchat Stories
– 15:29 How Snapchat is changing
– 18:50 Conclusions

References

3 Sweet Snapchat Tactics from Dunkin’ Donuts by Sophie Maerowitz
How Location-Based Marketing Will Evolve in 2017 by Steven Rosenblatt
Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting by Marty Swant

About Spark

Spark creates transformative brand narratives and creative activations that drive business results. We integrate public relations, content marketing, analytics, and digital communications. Contact us to find out how we can help you achieve your company’s goals.



About Adam

As Account Manager at Spark, Adam Pryor provides organizational leadership across the Enterprise practice group by managing team resources and allocation, budgets, and running programs that deliver results. He also leads new business pitches — start to finish — and develops communications and PR strategies.

About Rozeta

An Account Executive at Spark, Rozeta Andres is passionate about all aspects of public relations, social media, and strategic communications. Her specialities include: public relations, social media, social media marketing, and social media networking.

About Ethan

Specializing in coordinating campaigns, Ethan May is an Account Coordinator for consumer and corporate venture capital accounts. He works on public relations, social media and influencer campaigns. He is focused on research, content creation, coverage tracking, media relations, and event submission and management.

About Vanessa

Vanessa Zucker is Spark’s in-house marketing manager. She has done in-house marketing for small startups, tech giants, and non-profits. She merges creativity with analytical thinking and organization in order to create unique, quality content.