News

What’s new in the world of Spark?

Here you’ll find our latest blog posts covering industry insights as well as agency and client news.

Travel and Technology: Innovating the Future of the Travel Industry

In this article, we explore the current state of travel and technology, break down top travel technology trends, and offer real-world applications that reshape the traveler's journey.

The Rise of AI in Travel Technology Providers

Whether you're scaling AI-powered customer support or launching a platform driven by analytics, your communications strategy must evolve alongside your product.

Driving Innovations in Hi-Tech & Consumer Electronics: Trends and Strategies for Success

The hi-tech and consumer electronics space isn’t just evolving—it’s accelerating. Consumer expectations are shifting faster than product cycles.

Retailers Use Technology in Stores and Online to Enhance Customer Experiences

If your customer journey feels fragmented, you are likely leaving engagement—and revenue—on the table. A unified customer experience isn’t a luxury. It’s the backbone of modern brand connection.

Strategies to Boost Sales in Retail Grocery Stores

The smartest grocers treat shelf space like digital ad space—they test, track, and iterate.Overlay this with customer journey mapping, and suddenly your store layout becomes a silent salesperson.

Digital Marketing Strategies for Retail Stores: Enhancing Customer Engagement

Digital marketing for retail stores isn’t just a checkbox anymore—it’s the main battleground. Brick-and-mortar longevity, ecommerce growth, and customer attention all hinge on how well a brand performs online.

If Content Is King, Humanity Is Queen: Navigating AI in PR and Communications

AI can scale content, but only humans can make it resonate. Learn how PR teams can balance automation with authenticity to create stories that connect—because content is king, but humanity is queen.

PR Firms in San Francisco CA: Shaping Technology and Innovation

Sparkpr ensures that tech communications strategies align with measurable business goals. Understanding these KPIs allows companies to maximize their ROI when partnering with PR firms.

Premium Public Relations Strategies for Success in a Changing Landscape

The landscape of premium public relations is evolving rapidly. Brands that cling to outdated strategies risk fading into the background, while those that prioritize innovation, authenticity, and data-driven tactics.