Agile Narrative Episode 4: Company Narratives for Publishers & Entrepreneurs

Why should publishers care about the concept of company Narratives? How can companies become indispensable among their many competitors? How can entrepreneurs leverage their stories for marketing? Chief Narrative Officer Toby Trevarthen has the answers for both publishers and entrepreneurs in this episode of Agile Narrative.

Share your entrepreneurial story and ask your questions about company Narratives by tweeting us @sparkpr.

0:40   WPA MAGGIE Awards Banquet recap

2:04   Why do publishers care about Narrative?

3:07   What is changing in the publishing sector?

3:40   Going narrow and deep in your scope to become indispensable

6:10   How Time Inc. can survive as an independent company

8:20   Amazon’s Annual Reports are all about the customer

9:40   Are you producing content for humans or machines?

11:50   An Entrepreneur’s Story Can Be the Perfect Marketing Tool


About Toby

Toby Trevarthen

Toby Trevarthen, as Spark’s Chief Narrative Officer, has co-created the agency’s innovative Agile Narrative™ framework. A fresh approach to strategy and development, conversational white space and conversational IP.

About Vanessa

Vanessa Zucker

Vanessa Zucker is Spark’s in-house marketing manager. She has done in-house marketing for small startups, tech giants, and non-profits. She merges creativity with analytical thinking and organization in order to create unique, quality content.