NEWS

How to Podcast for Brands

How to Podcast for Brands – 5 Advanced Tips

July 10, 2017 by Reenita Malhotra Hora

So, you’ve started your podcast—defined your topics, lined up your guests, recorded some episodes—and now you want to really make it stand out. We’re dropping advice to help you with how to podcast for brands in this stage of your podcasting journey. Check out the first episode in the series, called “How to Start Podcasting …

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3 Big Changes Affecting the Gaming Industry Right Now

3 Big Changes Affecting the Gaming Industry Right Now

June 26, 2017 by Wright Bagwell

Games and interactive media are changing in some pretty big ways. From players to creators and media consumption to interactive performances, these changes are integrating into our lives in ways we’ve never seen before. Wright Bagwell, CEO of Outpost Games, joins us today to explain changes affecting the gaming industry: why players are more than just …

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3 Major Themes at E3 2017

3 Major Themes at E3 2017

June 19, 2017 by Vanessa Zucker

This year’s E3 blew us out of the water with the big announcements and the massive attendance by industry professionals and fans alike, trying to see what is next in video games. In this episode, we dive into the biggest themes at E3 2017 that prove times are changing for the video game industry. We’re …

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Developers Weigh In On The Future of Gaming

Developers Weigh in on the Future of Gaming

June 12, 2017 by Rosstin Murphy

What does the future of gaming hold, in terms of how we communicate with each other and how we interact with media? In this episode of Spark Talks, two video game producers / developers give their take on how interactive media influences us at work, at play, and while learning about our world. Make sure …

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Virtual Reality: Where We've Been, Where We're Going

Virtual Reality: Where We’ve Been, Where We’re Going

June 5, 2017 by Toby Trevarthen

Virtual Reality and Augmented Reality have hit the mainstream and are changing the way we experience things. But can you guess where the industry is headed? We tackle this idea in this episode of Spark Talks, along with many other—sometimes surprising—uses of VR and AR. Guests include Rosstin Murphy, VR Engineer at STRIVR and Toby Trevarthen, …

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The Future CEO is the CMO

May 15, 2017 by Marco Iannucci

Today we’re asking the question, “Does Marketing Have a Seat at the Table?” and by “table,” we mean at the top circle of C-suite executives in the running to be promoted to CEO of a company. Head of Strategy Marco Iannucci joins to explain where CEOs have come from in the past, what has changed …

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Company Narratives for Publishers & Entrepreneurs

Agile Narrative Episode 4: Company Narratives for Publishers & Entrepreneurs

May 8, 2017 by Toby Trevarthen

Why should publishers care about the concept of company Narratives? How can companies become indispensable among their many competitors? How can entrepreneurs leverage their stories for marketing? Chief Narrative Officer Toby Trevarthen has the answers for both publishers and entrepreneurs in this episode of Agile Narrative. Share your entrepreneurial story and ask your questions about …

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Podcast as a Service episode 1

Podcast As A Service: Cyborgs, Sneakers, and Juice As A Service

May 4, 2017 by Marco Iannucci

We explain the latest wins and fails in marketing over the last week in this podcast series called Podcast As A Service. We’re joined by Marco Iannucci, Head of Strategy, and Heather Gore, Senior Vice President of Spark to discuss Katy Perry’s new song, the newest spokesperson for Sketchers, and Juicero’s Juice as a Service. Tweet …

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How To Start Podcasting for Brands Cover

How to Start Podcasting for Brands

May 1, 2017 by Vanessa Zucker

Lots of companies have been wondering how to get started in podcasting for brands. What do I talk about? How do I talk to guests? How do I get followers? These are some of the questions we answer in this episode of Spark Talks. Mike Bloom, host of several podcast shows, joins us to advise you and …

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Am I A Brand? Where personal & company branding collide

Am I A Brand? Where Personal & Company Branding Collide

April 24, 2017 by Marco Iannucci

Am I a brand? Are YOU a brand? That’s what we’re asking on this episode of Spark Talks. Head of Strategy Marco Iannucci explains why the answer goes far deeper than a simple “yes” and runs through the latest examples of CEOs blending their personal branding with their companies’ brands, usually for the worse. Listen to …

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Rise of the Los Angeles Tech Hub

Rise of the Los Angeles Tech Hub: Move Over, Silicon Valley!

April 18, 2017 by Antonio Hicks

We’re usually all about San Francisco and Silicon Valley in these Spark Talks podcasts but this time we’re putting the spotlight on Los Angeles, an exploding tech hub with tons of startups getting founded and big companies moving in. Antonio Hicks, Senior Account Manager, who works on a lot of LA-based accounts and Rachel Kahn, Director …

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Agile Narrative Episode 3 Cover

Agile Narrative Episode 3: Travel, Strategy, and Exits

April 11, 2017 by Toby Trevarthen

This episode of Agile Narrative dives into the relationship between travel and Narrative as well as several real life success stories. How does traveling to foreign countries help develop your perception of a place? How does a company raise $39 million through Narrative development? The experts explain all of this and more in this podcast …

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what brands can learn from the pepsi ad debacle

What Brands Can Learn From the Pepsi Ad Debacle

April 10, 2017 by Marco Iannucci

You must have heard of this whole Pepsi ad debacle: Pepsi released an ad that attempted to appear in touch with today’s youths by showing Kendall Jenner walking off her modeling job to join a social justice protest. At the end, she walks over to a stoic police man and gives him a Pepsi. Viewers went …

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goals objectives strategies tactics

Getting it Right: Differences Between Goals, Objectives, Strategies, and Tactics (GOST)

March 13, 2017 by Marco Iannucci

Get these four concepts right and you will be on your way to building and maintaining a successful business. Marco Iannucci, Spark’s Head of Strategy, explains the (often times confusing) differences between Goals, Objectives, Strategies, and Tactics (GOST). We relate these concepts back to marketing your business and even defining your brand strategy. Listen to …

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maturing of wearables podcast

The Maturing of Wearables: Addressing What Really Matters

March 7, 2017 by Herbie Calves

Wearables: What will those bands on our wrists look like in a few years? In this podcast, Herbie Calves, CMO of client Link AKC (which produces a smart collar for dogs) and Jeff Koo, Vice President and resident IoT expert at Spark, get into where wearables are headed (the maturing of wearables) and try to make …

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evolution of advertising rise of the bots

Evolution of Advertising: Rise of the Bots

January 30, 2017 by Dan Gailey

Would you take shopping recommendations from a chatbot? Startups like Radbots are using artificial intelligence to turn targeted advertising into a positive experience. Join the founders of Radbots in this podcast to learn about the future of advertising and chatbots as well as how to use them to reach your company's audience....Read More

IOT Podcast Internet of Things

Spark Talks: IoT Podcast

January 3, 2017 by Alexander Romero-Wilson

What are the biggest challenges for Internet of Things (IoT) companies in terms of public relations: viability, security, lack of consumer education? How does big data play a part in PR and marketing for IoT companies, since they have so much information on their customers? What's in store for IoT's future? And do IoT products actually make your life easier?...Read More

Developing Agile Narrative

Agile Narrative ™ Episode 2 dives into design thinking

August 16, 2016 by Toby Trevarthen

How can you harness design thinking in order to develop your brand’s narrative? Host Walter Kuhn, Spark’s Creative Director, interviews Toby Trevarthen, Spark’s Chief Narrative Officer and Tim Donovan, Executive Narrative Strategist, to discover how design thinking influences the Agile Narrative methodology and how it can benefit companies across all industries in ways beyond product …

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