Cassia Hub Product Launch: Integrated Marketing Communications in Action

Cassia Hub Bluetooth Router

Challenge

Cassia website

Cassia Networks came to Sparkpr in October 2015 to announce their product, the Cassia Hub, at CES 2016. The Cassia Hub is a Bluetooth router that can connect up to 22 devices with an extended range of up to 1,000 feet. It was the first time the company introduced itself in the U.S. market. The company needed a fully integrated marketing campaign, including PR support, a launch strategy, branding, messaging, and creative assets such as photography and video.

Strategy

· Spark ignited media and social media attention with a three-phased approach. (1) Pre-launch (2) Launch (3) Post-launch.

· Developed Press materials including a FAQs and fact sheet to address potential consumer and tech questions around the new technology while forging new relationships with consumer, tech and mainstream press.

· We created assets including a consumer video, and lifestyle photos of the hub in real-world environments.

Results

· Won Engadget’s ‘Best of CES’ Award.

· 32 original stories and 103.2 million impressions during the first week of launch from top tier outlets such as CNET, Engadget, The Verge, PC Mag, Popular Science, and more.

· 11 interviews under embargo in SF and New York.

· 2K+ Twitter mentions across 1,659 users and 14.3 million potential reach the week after launch.

· 32 original stories the first week.

· Won Best New Product Launch from Bulldog Reporter.

   

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CASSIA Network Brochure

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Consumer

Our office is littered with the newest tech gadgets, and we’re adept at looking at ways that consumers engage with brands to drive the adoption of things they’ve never seen or experienced before.

SparkPR - Enterprise

Enterprise

We’re already sitting wherever you’re placed in the enterprise technology landscape: ERP, SaaS, security, big data, AI, etc. Between corporate communications, public relations, and integrated marketing, we can help your business thrive in an increasingly complex world.

SparkPR - Financial

FinTech & Financial

The union of capital and code has driven an incredible amount of disruption over the last few decades. We absorb, fine tune and differentiate the message through events, content programs and targeted media relations, elevating the intellectual capital of both well-known and yet to be discovered minds who fund the entrepreneurs of tomorrow.

SparkPR - Emerging Tech

Emerging Tech

Spark has worked with the startups, executives, and enterprises that brought about the new technologies and services that changed way we all live over the past 20 years. While the last two decades have certainly been exciting, it’s never been more important to find the right audience and narrative to illustrate how your story will transform the world and improve the human experience.