Spark Marketing Capabilities

At Spark, we drive conversions. Period.

While some agencies still report around “potential impressions” and other vanity metrics, our team focuses on driving measurable results based on your business goals. How else would you be able to justify your marketing budget? We thrive on data and aligning with your business objectives. Our motto is: “If it doesn’t show measurable ROI, you shouldn’t do it.”
We’ve driven marketing success for fledgling start-ups and established Fortune 100 companies across multiple verticals for 20 years.
What other agency can prove that?
If you’re looking for an integrated marketing agency that drives results within your budget, Spark wants to be part of your team!

 

Our Services

Programmer

Paid Media

In a pay-to-play world, having a results-driven paid media approach is crucial. We have proven success with conversion-focused paid search ads that actively target hand-raisers, contextual display ads that drive results across the web, reaching niche audiences through paid social, and utilizing influencers to showcase you in front of your target audience.

  • Paid media strategy and execution
  • Audience analysis and segmentation
  • Creative asset creation across social media, digital display, and more
  • Data-driven, real-time optimization of your campaigns
  • In-depth reporting and analysis, so you can keep doing more of what works
Content

Content Marketing

Content is the lifeblood of marketing. Whether establishing your brand and C-suite as thought leaders or increasing your organic web traffic through SEO, content marketing should be at the top of your list. With the right words, your company will become a resource for your prospects and customers, unlock a wider reach on the web, and skyrocket conversions.

  • Content strategy and execution
  • Longform content (Whitepapers, ebooks, thought leadership blogs)
  • Bylined articles and placement
  • Podcasts
  • Paid and earned distribution
Creative

SEO

Is your organic traffic volume low and not driving quality website visits and conversions? A lack of search engine optimization is likely the culprit. We use a combination of onsite, offsite, and technical SEO to fix that for you. Through a keyword-driven content strategy, UX optimization, and rigorous site taxonomy we help our clients skyrocket their online visibility and drive site conversions. All the while, they’re developing the domain authority that will keep them high on SERPs, with a user experience visitors will love.

  • Keyword research and strategy
  • UX copywriting for title tags and meta descriptions
  • Backlinking outreach campaigns
  • Site auditing for SEO best practices in structure, internal linking, and content tagging
  • Long-tail content strategy
  • Speed and load time improvements
  • Mobile device optimization
Community

Email Marketing

Want to stand out from the same old automated emails you receive every day? Us too! At Spark, we consistently achieve record-high open rates and click-throughs for our clients. Whether you need a template for your weekly newsletter or you’re trying to increase new client prospects, we can help you strategize and implement successful email marketing campaigns with stunning ROI.

  • Template design and development
  • Email list management
  • Advanced audience segmentation
  • Full reporting and insights on open rates
  • Continued campaign optimizations
Programmer

Paid Search

Whether you’re just dipping your toes into paid search ads or are looking for ways to optimize your current campaigns, we can help take your search advertising to the next level. Our hands-on, performance-driven approach will maximize quality clicks and conversions while getting the most out of your budget spend, so you get the highest possible ROI.

  • Full management of all Google Ads (previously AdWords), Microsoft Ads, and Yahoo Ads campaigns
  • Keyword research, planning, and optimization
  • Conversion tracking
Social

Social Media

Organic social media is dead, right? Wrong. Random posts without a solid strategy aligned with your business goals have never been effective, but with organic reach at a historic low on most platforms, it’s even more important to align all your marketing efforts, including social. Just ask us how we increased follower growth by 3x and traffic conversions by 6x for one of our Fortune 100 Top 10 clients.

  • Social media audits & full-funnel strategy
  • Profile setup and administration
  • Platform-specific strategy and planning
  • Content curation, creation, and management
  • 24/7 community management
  • Advanced analytics to continuously optimize strategy
Creative

Online Listening

What do most successful companies have in common? They analyze every conversation around their brand, products, and C-level leadership, as well as their competitors and industry vertical at large. Be more like those companies—start listening and gain insights that drive results today!

  • 24/7 conversation monitoring
  • Real-time engagement with potentially brand-damaging mentions
  • Daily media scans and email notifications
  • Monthly reports focusing on deep insights and trends
  • Online risk management
  • Brand reputation insights
Community

Community Management

Did you know people are more likely to reach out to brands on social media than pick up a phone or send an email, especially when they’re upset? People are looking to connect, but brands have to engage and do their part. You should be driving one-on-one conversations that will delight your audience and help set you apart from the competition.

  • Community management strategy and execution
  • Playbook development to speak in the voice and tone of your brand
  • 24/7/365 personal engagement across channels
  • Immediate escalation for negative or brand-damaging conversations
  • Data-driven analytics to gain valuable insights around conversation sentiment and engagement
Creative

Creative Design

You know what they say—a picture is worth a thousand clicks! So don’t use the same old stock photos. In order to capture attention, your creative has to be more eye-catching than the competition’s. Our team has mastered the art of crafting unique visual assets that drive conversions.

  • Visual branding
  • Web design
  • Branded photos
  • Banner ads
  • OOH creative
  • Video production
  • Infographics
PR

Virtual Events

If you think event marketing is over, think again—it just moved online! Pivot from face-to-face event marketing to a robust online experience. From goal assessment and concept incubation to generating awareness and engagement with your target audiences, our services cover the full spectrum of production, delivery, and post-event analysis, all while driving measurable results.

  • Event strategy & creative
  • Client services and event management
  • Logistics and fabrication
  • Measurement and analytics
  • Sponsorships and activations