We’re connected to the most respected journalists at the top business, tech and vertical media outlets. From print, digital and social to broadcast, analysts or influencers, we broker your valuable news to the right audiences to earn you the greatest ROI.

Media Development

  • Media landscaping
  • Pitch ideation
  • Media and analyst relations
  • Media tours
  • Media training
  • Newsjacking
  • Thought leadership
  • Crisis communications

Strategy and Execution

  • Narrative co-creation and design
  • Neologism, patterned language and new lexicon development
  • Launch planning and timeline
  • Owned and paid media development and campaigns
  • Byline article syndication
  • Product reviews
  • Influencer activations
  • Programmatic amplification

Measuring + Reporting


We measure to inform strategy. Spark’s reporting comprises both quantitative and qualitative metrics across media channels – earned, owned, social and paid. We are highly focused on how the communications program is impacting company awareness, competitive share of voice, and business impact. Spark’s Data Analytics team is Google certified for Analytics and AdWords.