October 14, 2020
Curious how influencer marketing can extend your brand at a time when people are spending more time than ever online? Tiffany Ou, General Manager, Americas at Nativex, explored just that in her recent article for Toolbox.
July 1, 2020
Account executive Madison Zlotolow knows that video is a powerful tool to amplify your brand. Here, she shares her best practices to build a compelling video campaign.
May 28, 2020
Are you measuring your business' social media ROI? Sparkpr's measurement expert, Lorna Sithole, tells why you should and how to do it.
May 21, 2020
Too much information? Sparkpr's Vice President, Angela Pontarolo, shares her tried-and-true method to slow down and successfully choose the right best next step.
May 14, 2020
How can you use SEO to drive website conversions? Sparkpr's resident SEO expert suggests 5 tips you can enact right now to improve results.
May 12, 2020
How do you maintain focus and clarity while worrying about the pandemic, working from home and wondering when the world will open up again? Your friends at Sparkpr are here to share some tips.
May 8, 2020
How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.
April 9, 2020
Experiential marketing is typically the in-person promotion around an organization’s participation at a trade show, conference, or forum, but what happens when in-person is no longer an option?
March 31, 2020
These are challenging times. And, for many, facing the uncertainty of when this pandemic will end and what its ultimate impact will be is even more difficult than social distancing.
June 7, 2018
Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a PR measurement program for any type of client.