Tagged: social media

Forget Followers — How to Calculate Real ROI on Social Media

Are you measuring your business' social media ROI? Sparkpr's measurement expert, Lorna Sithole, tells why you should and how to do it.

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Social Media Strategists Don’t Make Integrated Marketing Work — Users Do!

How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.

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5 Standouts from CES 2020

We’re back from our annual pilgrimage to CES, having survived the crowds, the travel headaches, the driverless Lyft surge pricing - and we learned a lot. Each year, CES reveals a treasure trove of better-and-better gadgets, proofs of concepts, and eye-popping innovations that make us rethink our world.

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Why Core Values are Crucial in Marketing

Core Values act as the North Star for your content strategy. They help provide clarity and specificity over what topics to post about so that you can better align yourself and your company/brand with your target customers. Instead of wondering what to post about, you can navigate the fast-paced world with ease by focusing

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How Brands are Still Doing Snapchat Wrong (And Tips on How You Can Get It Right)

Snapchat: Is it for everyone? As companies continue to refine their understanding of the social media channel and how it can help their brands, the world has seen many mistakes and misuses of the platform. Spark’s resident Snapchat and PR experts break down what has gone wrong and how brands should use this tool to grow their following and their business.

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