April 9, 2020
Experiential marketing is typically the in-person promotion around an organization’s participation at a trade show, conference, or forum, but what happens when in-person is no longer an option?
March 31, 2020
These are challenging times. And, for many, facing the uncertainty of when this pandemic will end and what its ultimate impact will be is even more difficult than social distancing.
January 3, 2020
CES is a who’s-who in tech and innovation showcasing the world’s smartest minds and coolest gadgets, featuring the latest products from big brands to startups. There’s something for everyone, from gaming to auto, home to office, and lots of robots in between.
May 3, 2018
Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write this PR Measurement 101 three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a measurement program for any type of client.
March 20, 2017
Because of the whirlwind of online tools to choose from that complement and enhance marketing and PR campaigns, we asked our team members which tools make the biggest difference in helping clients reach their goals.
October 17, 2016
Creative work: Does it have a place in a PR agency? Is the question really “PR vs. Creative” at all? Once an agency becomes integrated — offering a variety of services beyond traditional PR — creativity takes a starring role alongside its companions from marketing to media relations.
September 27, 2016
September marks AMEC’s Measurement Month, one of my favorite industry events that by principle is to bring global attention to the value and importance of PR measurement.
August 22, 2016
Cobalt CEO and founder David Loury came to Spark with the goal of launching his first private aircraft: the Valkyrie. As a new entrant in the highly competitive aviation space with an unknown CEO in Silicon Valley, the company had a huge awareness obstacle to overcome in order to inspire people to buy the Valkyrie, a futuristic aircraft priced at $699,000.