Tagged: marketing

Influencer Marketing as a Digital Advertising Alternative

Curious how influencer marketing can extend your brand at a time when people are spending more time than ever online? Tiffany Ou, General Manager, Americas at Nativex, explored just that in her recent article for Toolbox.

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Leverage Mobile Marketing’s Reach With Video!

Account executive Madison Zlotolow knows that video is a powerful tool to amplify your brand. Here, she shares her best practices to build a compelling video campaign.

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5 SEO Improvements to Drive Website Conversions

How can you use SEO to drive website conversions? Sparkpr's resident SEO expert suggests 5 tips you can enact right now to improve results.

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Sparkpr’s Tips for Focus and Clarity

How do you maintain focus and clarity while worrying about the pandemic, working from home and wondering when the world will open up again? Your friends at Sparkpr are here to share some tips.

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Social Media Strategists Don’t Make Integrated Marketing Work — Users Do!

How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.

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PR & Marketing Tips For Covid-19 and Beyond


Actions to Take, Tools to Use

These are challenging times. And, for many, facing the uncertainty of when this pandemic will end and what its ultimate impact will be is even more difficult than social distancing.

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CES 2020: A Survival Guide

CES is a who’s-who in tech and innovation showcasing the world’s smartest minds and coolest gadgets, featuring the latest products from big brands to startups. There’s something for everyone, from gaming to auto, home to office, and lots of robots in between. 

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Why Core Values are Crucial in Marketing

Core Values act as the North Star for your content strategy. They help provide clarity and specificity over what topics to post about so that you can better align yourself and your company/brand with your target customers. Instead of wondering what to post about, you can navigate the fast-paced world with ease by focusing

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8 Marketing and PR Tools We Love

Because of the whirlwind of online tools to choose from that complement and enhance marketing and PR campaigns, we asked our team members which tools make the biggest difference in helping clients reach their goals.

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