PR Measurement 101: Advancement
June 7, 2018
Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a PR measurement program for any type of client.
PR Measurement 101: Essentials
May 3, 2018
Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write this PR Measurement 101 three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a measurement program for any type of client.
How to Measure the ROI of Social Media Marketing
June 7, 2017
According to SimplyMeasured’s 2016 State of Social Marketing Annual Report, 61% of social marketers claim their greatest challenge is measuring ROI, and only 9% are able to quantify the revenue driven by social marketing.
#MeasureForSuccess: 3 Categories of Metrics to Show the True Success of PR
December 12, 2016
Everyone in marketing (I hope) will agree that measurement has value. But from a measurement perspective, why does PR receive special treatment from other marketing departments? When asked to show the performance of PR, many professionals present share of voice (SOV), impressions, unique monthly visitors –
Re-thinking how to measure PR success
September 27, 2016
September marks AMEC’s Measurement Month, one of my favorite industry events that by principle is to bring global attention to the value and importance of PR measurement.