Tagged: business

Influencer Marketing as a Digital Advertising Alternative

Curious how influencer marketing can extend your brand at a time when people are spending more time than ever online? Tiffany Ou, General Manager, Americas at Nativex, explored just that in her recent article for Toolbox.

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Upgrade CEO Renaud Laplanche Named Fintech CEO of the Year

Please join us in congratulating Renaud Laplanche, CEO and founder of Upgrade, on his latest achievement: being named Fintech executive of the year by the Finovate Awards.

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Seth Ravin, CEO of Rimini Street, On Disrupting Enterprise Software Support

“We’re in the business of helping people save money and become more efficient.” That’s how Seth Ravin, CEO of third-party software support provider Rimini Street, describes his business.

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Event Marketing: How to Replace the Face-to-Face

Experiential marketing is typically the in-person promotion around an organization’s participation at a trade show, conference, or forum, but what happens when in-person is no longer an option?

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PR & Marketing Tips For Covid-19 and Beyond


Actions to Take, Tools to Use

These are challenging times. And, for many, facing the uncertainty of when this pandemic will end and what its ultimate impact will be is even more difficult than social distancing.

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New Hires Put a Spark in Our Step

As both our San Francisco and New York offices continue to grow, our new hires put a spark in our step. We'd like to extend a warm welcome to our two newest team members.

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4 Ways to Communicate Clearly to Get More Business

Have you ever been in a situation where, no matter how hard you listen, you can’t understand what someone is trying to say? Have you ever stopped reading an article because the language was just too dense and technical?

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Getting it Right: Differences Between Goals, Objectives, Strategies, and Tactics (GOST)

Get these four concepts right and you will be on your way to building and maintaining a successful business. Marco Iannucci, Spark’s Head of Strategy, explains the (often times confusing) differences between Goals, Objectives, Strategies, and Tactics (GOST).

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