August 15, 2019
As both our San Francisco and New York offices continue to grow, our new hires put a spark in our step. We'd like to extend a warm welcome to our two newest team members.
August 9, 2019
Core Values act as the North Star for your content strategy. They help provide clarity and specificity over what topics to post about so that you can better align yourself and your company/brand with your target customers. Instead of wondering what to post about, you can navigate the fast-paced world with ease by focusing
August 1, 2017
When Compcoin came to Spark, the company sought a brand refresh to pair with its upcoming token launch. The AI-powered trading platform had existed for years as Fintech Investment Group, a commodity advisory firm.
May 8, 2017
Why should publishers care about the concept of company Narratives? How can companies become indispensable among their many competitors? How can entrepreneurs leverage their stories for marketing? Chief Narrative Officer Toby Trevarthen has the answers for both publishers and entrepreneurs in this episode of Agile Narrative.
May 1, 2017
Lots of companies have been wondering how to get started in podcasting for brands. What do I talk about? How do I talk to guests? How do I get followers?
April 24, 2017
Am I a brand? Are YOU a brand? That’s what we’re asking on this episode of Spark Talks. Head of Strategy Marco Iannucci explains why the answer goes far deeper than a simple "yes" and runs through the latest examples of CEOs blending their personal branding with their companies' brands, usually for the worse.
November 21, 2016
Successful companies create new Narratives to set themselves apart and establish themselves as thought leaders in a newly defined space. We like to say, “You solved a problem. Let us solve your Narrative.” If you’re looking to join the ranks of those successful brands, follow these steps: