Tagged: advice

Forget Followers — How to Calculate Real ROI on Social Media

Are you measuring your business' social media ROI? Sparkpr's measurement expert, Lorna Sithole, tells why you should and how to do it.

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Pause and Think: A 30-minute Exercise to Find the Right Comms Path Forward

Too much information? Sparkpr's Vice President, Angela Pontarolo, shares her tried-and-true method to slow down and successfully choose the right best next step.

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5 SEO Improvements to Drive Website Conversions

How can you use SEO to drive website conversions? Sparkpr's resident SEO expert suggests 5 tips you can enact right now to improve results.

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Sparkpr’s Tips for Focus and Clarity

How do you maintain focus and clarity while worrying about the pandemic, working from home and wondering when the world will open up again? Your friends at Sparkpr are here to share some tips.

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Social Media Strategists Don’t Make Integrated Marketing Work — Users Do!

How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.

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Event Marketing: How to Replace the Face-to-Face

Experiential marketing is typically the in-person promotion around an organization’s participation at a trade show, conference, or forum, but what happens when in-person is no longer an option?

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PR & Marketing Tips For Covid-19 and Beyond


Actions to Take, Tools to Use

These are challenging times. And, for many, facing the uncertainty of when this pandemic will end and what its ultimate impact will be is even more difficult than social distancing.

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PR Measurement 101: Advancement

Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a PR measurement program for any type of client.    

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6 Things to Remember While Launching a Product

Getting ready to launch a new product? Maybe this is your first time or maybe you are ready to learn from your last launch and improve this time around for better results.

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5 Tips to Get the Most Out of Your Agency Relationship

You’ve signed the contract and now you have your very own PR/Marketing agency at your fingertips. While you and your agency representative may both have some great ideas for getting attention on your company, you will want to get the most out of the projects you work on with the team. Follow these tips in order to get the most for your money:

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