May 28, 2020
Are you measuring your business' social media ROI? Sparkpr's measurement expert, Lorna Sithole, tells why you should and how to do it.
May 21, 2020
Too much information? Sparkpr's Vice President, Angela Pontarolo, shares her tried-and-true method to slow down and successfully choose the right best next step.
May 14, 2020
How can you use SEO to drive website conversions? Sparkpr's resident SEO expert suggests 5 tips you can enact right now to improve results.
May 12, 2020
How do you maintain focus and clarity while worrying about the pandemic, working from home and wondering when the world will open up again? Your friends at Sparkpr are here to share some tips.
May 8, 2020
How can social media marketers succeed within a cluttered arena? By actively listening to users and tailoring content around their needs.
April 9, 2020
Experiential marketing is typically the in-person promotion around an organization’s participation at a trade show, conference, or forum, but what happens when in-person is no longer an option?
March 31, 2020
These are challenging times. And, for many, facing the uncertainty of when this pandemic will end and what its ultimate impact will be is even more difficult than social distancing.
June 7, 2018
Effectively measuring public relations programs is still considered a challenge by many PR practitioners. In order to overcome this challenge, we have decided to write a three-part blog series (Principles, Essentials, Advancement) that outlines key measurement areas that can help every PR practitioner institute and practice a PR measurement program for any type of client.
February 27, 2017
Getting ready to launch a new product? Maybe this is your first time or maybe you are ready to learn from your last launch and improve this time around for better results.
February 13, 2017
You’ve signed the contract and now you have your very own PR/Marketing agency at your fingertips. While you and your agency representative may both have some great ideas for getting attention on your company, you will want to get the most out of the projects you work on with the team. Follow these tips in order to get the most for your money: