Spark Talks: IoT Podcast

What are the biggest challenges for Internet of Things (IoT) companies in terms of public relations: viability, security, lack of consumer education? How does big data play a part in PR and marketing for IoT companies, since they have so much information on their customers? What’s in store for IoT’s future? And do IoT products actually make your life easier? Jeff Koo (Vice President), Shane Jordan (VP Strategic Insights), and Alex Romero-Wilson (Senior Analyst) cover all this in this IoT podcast episode of Spark Talks.

– 1:11 What is IoT?
– 5:34 Challenges in PR unique to IoT companies
– 10:31 Data’s role in advising marketing for IoT companies
– 16:41 The future of IoT
– 18:27 How many IoT products do you own?
– 19:43 Does IoT actually make your life easier?

Shoutouts to Casey Neistat, Brian Bailey, Michael Dunn!

Listen here:

About Jeff


As a technology public relations expert working in Silicon Valley, Jeff Koo directed and executed all aspects of communications strategy for dozens of companies ranging from emerging startups to established global brands. PR Week recognized him as a recipient of the prestigious 40 under 40 award.

Jeff’s experience includes a broad range of companies ranging from mobile to VC to enterprise, but his current focus is on consumer technology. This includes everything from connected devices and services (Dropcam), digital music, gaming and entertainment (Rdio, Pulse Evolution, Outfit7, Serious Business), connected home technologies (Lowe’s Iris, AlertMe), and emerging technologies such as natural human interfaces (Vlingo, Expect Labs).

About Alex


Alexander Romero-Wilson is currently a Senior Analyst at Spark, a data-driven integrated communications agency that focuses on the technology and consumer markets. He was previously a Senior Analyst at Eastwick, a Social and Digital Strategy Intern at H3O Communications, and a Jr. Social Media Analyst at the award winning communications agency, WCG.

About Shane


An internet communications technology native, Shane Jordan always strives to innovate the world around him including the work he does for his clients. Shane has over 10 years in online marketing strategy experience for clients ranging from early stage startups to Fortune 100 brands. He has developed successful social and digital strategies for clients including Levi’s, EA Games, World Wildlife Fund, Taco Bell, Del Monte, Lamborghini and The Bill and Melinda Gates Foundation.

About Vanessa


Vanessa Zucker is Spark’s in-house marketing manager. She has done in-house marketing for small startups, tech giants, and non-profits. She merges creativity with analytical thinking and organization in order to create unique, quality content.