8 Marketing and PR Tools We Love
March 20, 2017
Because of the whirlwind of online tools to choose from that complement and enhance marketing and PR campaigns, we asked our team members which tools make the biggest difference in helping clients reach their goals.
Getting it Right: Differences Between Goals, Objectives, Strategies, and Tactics (GOST)
March 13, 2017
Get these four concepts right and you will be on your way to building and maintaining a successful business. Marco Iannucci, Spark’s Head of Strategy, explains the (often times confusing) differences between Goals, Objectives, Strategies, and Tactics (GOST).
The Maturing of Wearables: Addressing What Really Matters
March 7, 2017
Wearables: What will those bands on our wrists look like in a few years? In this podcast, Herbie Calves, CMO of client Link AKC (which produces a smart collar for dogs) and Jeff Koo, Vice President and resident IoT expert at Spark, get into where wearables are headed (the maturing of wearables) and try to make deeper meaning out of the data we get from our Fitbits and Smart Watches.
6 Things to Remember While Launching a Product
February 27, 2017
Getting ready to launch a new product? Maybe this is your first time or maybe you are ready to learn from your last launch and improve this time around for better results.
5 Tips to Get the Most Out of Your Agency Relationship
February 13, 2017
You’ve signed the contract and now you have your very own PR/Marketing agency at your fingertips. While you and your agency representative may both have some great ideas for getting attention on your company, you will want to get the most out of the projects you work on with the team. Follow these tips in order to get the most for your money:
6 Tips for Choosing the Right Agency
February 6, 2017
You’ve made the leap: your executive team has finally decided to hire a PR and Marketing firm. How do you choose the perfect firm for your business, though? After all, there are thousands of agencies in the United States alone. Here are some tips to help you evaluate the agencies you consider along your PR and marketing journey:
Evolution of Advertising: Rise of the Bots
January 30, 2017
Would you take shopping recommendations from a chatbot? Startups like Radbots are using artificial intelligence to turn targeted advertising into a positive experience. Join the founders of Radbots in this podcast to learn about the future of advertising and chatbots as well as how to use them to reach your company’s audience.
How Brands are Still Doing Snapchat Wrong (And Tips on How You Can Get It Right)
January 23, 2017
Snapchat: Is it for everyone? As companies continue to refine their understanding of the social media channel and how it can help their brands, the world has seen many mistakes and misuses of the platform. Spark’s resident Snapchat and PR experts break down what has gone wrong and how brands should use this tool to grow their following and their business.
So Many Robots! …And More CES 2017 Trends
January 16, 2017
Thousands of presenters. Over a hundred thousand attendees. CES just keeps growing and 2017 broke records. Learn about the major trends from security to augmented reality and how they compare to last year’s show from Account Manager Cristina Dunning in this podcast.
CES 2017: Sparkles and Spirits Makes For Tremendous Success
January 12, 2017
To kick off the exciting CES week in style, Spark hosted its annual CES party “Sparkle and Spirits” on Wednesday night in the Mirage to tremendous applause from media and our participating clients alike, including Brilliant Home, Endless, Otto, VivaLink, Waves and SetApp/MacPaw.