News

Today we are announcing Sparkchain, a unique team of highly trained and impassioned specialists focused on the emerging technologies in the cryptocurrency and blockchain markets. We believe that these new technologies will form the foundation of the next significant chapter in the evolution of the internet.

Today we’re asking the question, “Does Marketing Have a Seat at the Table?” and by “table,” we mean at the top circle of C-suite executives in the running to be promoted to CEO of a company.

Why should publishers care about the concept of company Narratives? How can companies become indispensable among their many competitors? How can entrepreneurs leverage their stories for marketing? Chief Narrative Officer Toby Trevarthen has the answers for both publishers and entrepreneurs in this episode of Agile Narrative.

We explain the latest wins and fails in marketing over the last week in this podcast series called Podcast As A Service. We’re joined by Marco Iannucci, Head of Strategy, and Heather Gore, Senior Vice President of Spark to discuss Katy Perry’s new song, the newest spokesperson for Sketchers, and Juicero’s Juice as a Service.

Lots of companies have been wondering how to get started in podcasting for brands. What do I talk about? How do I talk to guests? How do I get followers?

Am I a brand? Are YOU a brand? That’s what we’re asking on this episode of Spark Talks. Head of Strategy Marco Iannucci explains why the answer goes far deeper than a simple "yes" and runs through the latest examples of CEOs blending their personal branding with their companies' brands, usually for the worse.

We’re usually all about San Francisco and Silicon Valley in these Spark Talks podcasts but this time we’re putting the spotlight on Los Angeles, an exploding tech hub with tons of startups getting founded and big companies moving in.

This episode of Agile Narrative dives into the relationship between travel and Narrative as well as several real life success stories. How does traveling to foreign countries help develop your perception of a place?

You must have heard of this whole Pepsi ad debacle: Pepsi released an ad that attempted to appear in touch with today’s youths by showing Kendall Jenner walking off her modeling job to join a social justice protest.

Have you ever been in a situation where, no matter how hard you listen, you can’t understand what someone is trying to say? Have you ever stopped reading an article because the language was just too dense and technical?